The Disposable Diaper Industry in 1974

The disposable table napkin industry began in the mid-1950s when P& adenosine monophosphate;G was asked by the nun at Cincinnati Catholic hospital to invent a disposable table napkin to eliminate the just problems associate with cloth diapers which were prevailed in those days. Consequently, P& adenine;G began national expansion of its P angstrom uniters brand and it could establish of the foundation of the outgrowth of the disposable diaper industry in 1966. The disposable diaper products had deform the single largest brand at P&G with the sales growth in excess of 25% annually and became the industry leader with about 69% exploit share of the competitive disposable industry. In the competitive market, although many companies tried to penetrate, just few of them could success on maintaining their business. I analyzed the major elements deciding the success of the company pact to the product, demand, distribution, marketing, manufacturing, R&D. 2. The key elem ents of the success: 1) Product: The figure of the disposable diaper was decided according to the performance characteristics of diapers accommodate absorbency, strikethrough and rewet of the inner liner, softness, fit, fastening system, shedding, and ability to double up, and ease in disposal. The uplifted quality was achieved by almost of the company including P&G by constant investment to remediate the quality of the products.

2) Demand: In spite of generally declining births in the US, the increase in disposable diaper sales was maintained with some changes of the society. As main factors, there were the in crease of the prognosticate of working mot! hers who valued the convenience and the parents who wanted to raise their children with luxuriously quality of the baby products. As a result, disposable diapers had buy the farm the biggest product category in the baby care industry. 3) public exposure: Although gross margin of disposable diapers with around 18~20% which was lower than those... If you want to get a full essay, tack it on our website: OrderCustomPaper.com

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