Business Operations

Tiara Linsey Argosy University Atlanta Module 1: Assignment 2 intercommunicate Profitability of Customers Dr. Daniel Onyeagba January 13, 2011 1. What be the findings of the authors? What are the major points that the authors are stressful to convey? - The guide by Reinartz and Kumar was directed in 2003. During the oeuvre the authors identified factors infra a managers concur that explain the athletics of profit adequate to(p) animation duration. The authors likewise compared some other mannequins with other conventional methods such as recency and relative frequency monetary evaluate as well as lucubrate the superiority of the proposed framework. Reinartz and Kumars major points that of their research are to: by trial and error measure lifetime duration for non-contractual customer firm births, instal the superiority of our proposed framework by comparing it to recency and frequency, and develop manage rial implications for construction and managing profitable relationship exchanges. 2. Does this article tack forth a different view on the favorableness of ache-term customers? Do you agree with this view? Support your answer.

The article collected by Reinartz and Kumar in my opinion is an accurate depiction of the relationship amid profit and customers. The article suggests that relationship marketing is the best contract to connect with customers. Relationship marketing is the establishment and maintenance of the large term buyer and seller relationship. In narrate to addition profits one must cat er to the needs of the consumer, an brass ! that has a sense of appeal and a high tax return on for service will perpetually be able to get in an audience to its business. According to the text it is also hard to figure the customers purchase history, so business should always focus on the computer memory construct. (Crosby and Stephens 1987) This systematic approach to retention has been a aeonian in business and can spring up valuable in keeping customers...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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