Pfizer, Inc. Case.

Pfizer, Inc. Industry and SWOT Analysis History Pfizer is a world-wide pharmaceutical and consumer products ships familiarity, which discovers, develops, manufactures, and markets medicines for gentlemans gentleman and animals. The company consists of three SBUs (Strategic Business Units): · health Care ·Animal Health ·Consumer Health Care The company produces the impotence interference Viagra, cholesterol lowering atorvastatin and, for gamey blood pressure and angina, Norvasc. The animal division produces treatment twain for livestock and pets. The companys consumer division produces the consumer drugs Listerine, Certs, Dentyne. Pfizer engages in international affair twain through their subsidiaries and distributors. The companys headquarters are located in advanced York, US. Pfizer is a leader in the look-based healthcare industry, and its strengths lie in its innovative R&D and unwavering marketing capabilities. When Pfizers operations began in 1849, its focus was on the research and growth of innovative pharmaceutical compounds, and it is this activity, which remains core to the companys interests. The company traces its origins bum to 1849 when cousins Charles Pfizer and Charles Erhart founded Charles Pfizer and Company in Brooklyn, New York. In 1928, Dr. black lovage Flemings discovery of penicillin started the expansion of modern medicine and offered hope in the battle against infection. But penicillin couldnt be manufactured in braggart(a) quantities to help people until Pfizer pioneered its mass production.

The success of penicillin lead to the companys trait public offering in June 1942. In 195! 0, Terramycin (oxytetracycline), a broad-spectrum antibiotic represented the result of the companys first discovery weapons broadcast and became the first pharmaceutical sold in the US under the Pfizer label. (www.fdfdssfdsf.com) A wise pharmaceutical company had been born. The second one-half of the twentieth century has been an era of unique advances in medical discovery, throughout the 1960s and 1970s, Pfizer continued to develop and market new pharmaceuticals. The companys plan... If you penury to get a full essay, order it on our website: OrderCustomPaper.com

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