Samsung vs Apple

SAMSUNG VS APPLE-BATTLE OF THE GIANTS Samsung and apple are the two biggest smartphone companies with a combined grocery store tract of more than half the global smartphone market. Every year both(prenominal) the companies claim in new innovations in their smartphones, which greatly add-ons their smartphone sales. But in straight offs market where there is cut throat competition it is assumption that each caller will try to outdo the other in every possible manner.Hence I would like to discuss the fierce fight raging between these smartphone giants-Samsung and orchard apple tree. Apple created a boom in the smartphone market by launching the iPhone, which had more features and was the most advanced smartphone at that time. The company do a huge profit and Apple became a syndicate favorite. But with the rise of competition and the growth of Asian giant Samsung, Apples success was not to last forever.Samsung came up with the Samsung galaxy S smartphone with identical featur es as that of the iPhone and slowly but steadily the sales of Samsung smartphones rose. all over the years there have been many new versions of the Apple iPhone and the Samsung Galaxy smartphone series and to surpass each other both these companies have been shamed of imitating the technologies used in their smartphones and have also filed for various lawsuits against each other.Samsung has been incriminate by Apple of violating patents and 1) Copying their icon arrangement display pattern. 2) incriminate of imitating the iconic iPhones shape which in official terms is called as tradedress(e. g. smartphones resemble the iPhone 3g and iPhone 3gs in shape). One such example of tradedress is that Apple on conducting a survey with BestBuy found out that there were many people who returned the Samsung phones because they melodic theme they were iPhones.This Apple accuses was Samsungs strategy for increasing their smartphone sales against the iPhone and also to ask over buyers into buying Samsung phones which look identical to iPhone 3) Imitating features like double tap to zoom, stay and squeeze to zoom and the rubber-band effect. On the other hand Samsung has accused Apple of 1) Using Samsungs 3G technology in their smartphones without a legal permit from Samsung. (Apple uses this technology on millions of phones) 2) Use of E-mail in a camera equipped phone. ) Multitasking in the mobile device. Hence by weighing the claims of both these companies, in my opinion, Samsung tried to ape the specific look and feel of iPhone to increase its sales. However, this is not the only reason that translates directly to lost sales on apples part-from price to carriers. To sum up, the software patent claims made by both the companies seem pretty baseless to me and I strongly feel there needs to be some kind of protective covering for genuine innovation. References www. businessweek. com www. ibtimes. com www. forbes. com