Pizza Hut Case Study

Pizza Hut dominated the steady food market in the world both in gross revenue and number of restaurants before 1986. In 1986, the company announced to start the alkali deliin truth market, which would especially target the children, two-c areer families, and parents with small children, etc. Segmentation of the children by age (a stem of the same age who will respond to a marketing mix in a similar way) outcomes in the succeeding(a) market approachKids (age 3-11), Teens (age 12-17), Those two segmentations represent a huge correspondence of Pizza Huts customer. Once they course, they will love to eat the pizza very often, and sustain loyal to the Pizza Hut.Kids (age 3-11) Those kids eat some(prenominal) their parents give them. They are too frequently dependent on their parents so that their parents do not have time to cook at home. to a fault their parents want to spend more time on playing with them. Therefore, it is very convenient for their parents to order the pizza for them. See Appendix ATeens (age 12-17) Those teens become less dependent on their parents. They always choose what to eat themselves. They are most of the time at school. They always have heavy group work and school activities. They do not have too much money and time to eat in restaurants. Pizza will live them less and fast.However, the Pizza Hut restaurant eat-in &carry out line of reasoning attracted 79% of the consumers in 1986. Those mixed consumers viewed pizza as a personal, base experience. The restaurant offered convenient family atmosphere and provide them high quality crop at a reasonable price. Pizza was widely accepted crossways the U.S. regardless of its popularity in northern and eastern regions