Marketing - Governmental Structure Essay Example | Topics and Well Written Essays - 1000 words

Marketing - Governmental Structure - Essay ExampleThe four study semipolitical parties of Canada argon the Liberal Party, Conservative Party, New Democratic Party, and Bloc Quebecois. Canada is currently stable politically. The political risk index of Canada on a 1-10 outperform is 9.5 (CountryWatch, 2011). A high number in the scale is a desirable outcome. The nature of Kudler Fine Foods personal credit line and the existence of NAFTA pretty much ensure that in that location are not going to be any political barriers that might prohibit the entrance of the guild into Canada. Food is a first necessity item. Kudler Fine Foods should keep track of the actions of the Federal government of Canada since they are responsible for international relations. A risk factor for Kudler Fine Foods is if the Canadian government decides to impose excess taxes to the corporations or higher sales taxes on food items. There is no risk of tariffs being obligate on US imports due the existence of N AFTA. Inflation, currency exchange, and financial and fiscal policies The national currency of Canada is the Canadian dollar. The current currency exchange rate between the US dollar and the Canadian dollar is 1 0.973 (Xe, 2011). The Canadian dollar has been a currency that has been historically stable. A sign of stability in a currency is illustrated by the inflation rate of the country. The inflation rate of Canada between 1915 and 2010 was 3.26% (Tradingeconomics, 2011). Canada has a great business relationship with the United States evidence by the fact that 80% of Canadian exports go to the United States. The monetary and fiscal policies of Canada clear influence the decisions of Kudler Fine Foods. If the government reduces the cost of money the company can suck advantage of the situation to borrow money at a lower cost. In order to defame risk of loss of purchasing power when interest rates go up the firm should confide in bonds. Technology factor There are various techno logies that can military service Kudler Fine Foods modify their financial performance and operational efficiency. A technology that can help the company improve its run chain and logistics is radio frequency identification tags (RFID). RFID tags can be used to tract the movement of trade while in transit in Canada. The company can provide up to the minute updates to their clients more or less the approximate time when the food items are going to be delivered to the stores. Another technology that can help the company establish a presence in Canada is the internet. The internet can be used to take a online marketing campaigns to attract Canadian customer to purchase our new Too Fresh to Go product line. Social and demographic factors, diversity Canada is bilingual country that speaks both English and French. Kudler Fine Foods moldiness prepare their packaging for Canada in a box that has both English and French instructions and advertisement messages. The population of Canada is small in comparison with the size of the country. Canada has a multicultural population that has a divers(prenominal) composition than the United States, but both countries are rich in terms of diversity. Diversity can be used by Kudler Fine Foods to improve innovation and creativity among its staff. In order to contract the language constraint Kudler Fine Foods will need to hire bilingual employees. The costs associated with acquiring the skills and abilities obligatory to establish an operation in