Marketing Strategy for a Nuclear Power Plant Development Proposal in Essay

tradeing Strategy for a Nuclear Power Plant Development Proposal in Sizewell C - Essay ExampleHowever considering the fact that UK is source to show signs of recovery and the credit markets beginning to show signs of resurgence it appears to a be a good choice for investment. SociologicalSociological aspects pertaining to the habituate of non renewable sources of energy take hold gained large scale importance considering the growing awareness of individuals towards the environment. Nuclear plants have added concerns about security following the aftermaths of the crisis in Japan. TechnologicalConcerns about safety and security of the workers and general nation assume importance in case of nuclear power plants. Enactment of the Health and Safety at Work Act in UK has served to include more technological concerns. EnvironmentalNuclear plants have eer been under criticism from the society due to the aspect of harmful emissions. Every nation has its set of environmental laws that ar e mandatory for every nuclear power plant.LegalThere are a reduce of legislations in place for nuclear reactors. UK as compared to some of its counterparts like Germany still favours setting up of these plants as a large price of energy for meeting the ever growing energy requirements. Target Market Analysis The nuclear energy market in UK can be divided into five of import target segments namely, the civilian customer, defence, power supply to submarines and corporate customer segments (Wright, 2010, p.1). The company would normally target the corporate customers including those with manufacturing facilities under a direct contract as