Qualitative analysis Assignment Example | Topics and Well Written Essays - 2000 words

Qualitative analysis - Assignment ExampleThe research had a global question how can we attract customers to the store more often, foster their loyalty to the store and encourage them to send packing more in the store?The four specific research questions were addressed the above four specific objectives. The study was conducted development primary source of data. The data was obtained by dint of oral interviews apply interview schedules that were administered by trained interviewers. A sample of 60 respondents was done using a probability sampling proficiency stratified random sampling technique. The stratification was done in terms of gender and age characteristics. The regularity gave six categories. Each category had ten interviews. The results from the study were presented in framework charts and the analysis done using code book technique.Data was collected using open ended interview schedule through face to face interview. The analysis of the data was done using framewor k charts and code book techniques. The solvent from each respondent was analysed and groped in to themes to come up with a coding scheme. The responses were then presented in a framework chart.The analysis could vividly show that there were various fountains why different individuals chose to use the capital of Jamaica Department Stores (KDS). The reasons ranged from factors related to human resource in the stores the products they offer to the market to the types and quality of the facilities they had put up to provide various services to the customers or the clients. From the study it came out that most of the shoppers said that their major reason for going to KDS was because there were a wide range of products under one roof and that the products offered were of high quality. For this reason, they were using the stores because they were able to buy a wide range of goods and services in a more favourable